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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.; Siguaw, Judy A.; Mattila, Anna S. - 2009
Persistent link: https://www.econbiz.de/10003784573
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing; Shavitt, Sharon - 2009
Persistent link: https://www.econbiz.de/10003785587
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
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Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard; Cova, Véronique - 2009
Persistent link: https://www.econbiz.de/10003784800
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Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark - 2009
Persistent link: https://www.econbiz.de/10003784825
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How to market to women by humanising your brand
Learned, Andrea - 2009
Persistent link: https://www.econbiz.de/10003784847
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The nature and scope of marketing research
Birks, David F. (contributor); Macer, Tim (contributor) - 2009
Persistent link: https://www.econbiz.de/10003792440