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ECONIS (ZBW)
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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D.
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2009
Persistent link: https://www.econbiz.de/10003793804
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2
Objectivity in marketing theory and research
Hunt, Shelby D.
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2009
Persistent link: https://www.econbiz.de/10003794756
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3
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
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2009
Persistent link: https://www.econbiz.de/10003794825
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The macromarketing, micromarketing dichotomy : a taxonomical model
Hunt, Shelby D.
;
Burnett, John
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2009
Persistent link: https://www.econbiz.de/10003876028
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5
The general theory of marketing ethics : a revision and three questions
Hunt, Shelby D.
;
Vitell, Scott J.
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2009
Persistent link: https://www.econbiz.de/10003876282
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6
The rise and fall of functional approach to marketing : a paradigm displacement perspective
Hunt, Shelby D.
;
Goolsby, Jerry
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2008
Persistent link: https://www.econbiz.de/10003644157
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7
Power in a channel of distribution : sources and consequences
Hunt, Shelby D.
;
Nevin, John R.
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2008
Persistent link: https://www.econbiz.de/10003727055
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