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Behavioural psychology, market...
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Consumer behaviour
182
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182
Bibliometrics
79
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79
Brand management
53
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53
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Wissenschaftliche Methode
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10
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9
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9
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Reprint
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66,728
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11,926
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11,926
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10,929
Arbeitspapier
9,865
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7,492
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7,492
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3,504
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2,394
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1,742
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1,071
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703
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703
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Loewenstein, George F.
10
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6
Warde, Alan
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Elliott, Richard
4
Hill, Ronald Paul
4
Rachlinski, Jeffrey J.
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Khalil, Elias L.
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Simon, Herbert Alexander
3
Valenzuela, Ana
3
Wood, John Cunningham
3
Wood, Michael C.
3
Adler, Nancy J.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Bowman, Edward H.
2
Brown, Tom
2
Dimand, Mary Ann
2
Dimand, Robert W.
2
Farr, Andy
2
Foss, Nicolai J.
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Gibson, Cristina B.
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Kaufman, Bruce E.
2
Kellner, Douglas
2
Kirkman, Bradley L.
2
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Cross-cultural and critical perspectives on brands
17
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
An Elgar reference collection
11
Exotic preferences : behavioral economics and human motivation
10
Measuring and managing brands
10
The impact of theory on representations of the consumer and the marketing organisation
9
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The international library of critical writings in economics
8
H. Igor Ansoff ; Vol. 2
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
New directions in organizational behavior ; Vol. 3
5
SAGE benchmarks in culture and society
5
Theoretical and empirical perspectives in critical marketing studies
5
Chris Argyris : critical evaluations in business and management
4
Economic approaches to law
4
International marketing ; Vol. 2
4
New directions in organizational behavior ; Vol. 2
4
Strategic information systems ; Vol. 3
4
Critical evaluations in business and management
3
Critical perspectives on business and management
3
Evaluating research and the question of criteriology
3
History of marketing thought ; Volume 3
3
Learning by organizations
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Methodological considerations
3
New directions in organizational behavior ; Vol. 4
3
Nonprofit marketing : sectoral applications
3
Quantitative marketing techniques and analyses
3
The development of critical perspectives in marketing
3
The nature and scope of marketing research
3
Change management ; Vol. 3
2
Change management ; Vol. 4
2
Crisis management ; Vol. 3
2
Critical concepts in the social sciences
2
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ECONIS (ZBW)
308
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1
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308
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1
Economics,
psychology
, and the literature of the subdiscipline of consumer behavior
Mittelstaedt, Robert A.
-
2008
Persistent link: https://www.econbiz.de/10003644617
Saved in:
2
Introspection in consumer research : implementation and implications
Wallendorf, Melanie
;
Bruks, Merrie
-
2009
Persistent link: https://www.econbiz.de/10003793912
Saved in:
3
Content analysis in consumer research
Kassarjian, Harold H.
-
2009
Persistent link: https://www.econbiz.de/10003793915
Saved in:
4
The foundations of game theory
Dimand, Mary Ann
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000609793
Saved in:
5
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
6
Construct validity in psychological tests
Cronbach, Lee J.
;
Meehl, Paul E.
-
2006
Persistent link: https://www.econbiz.de/10003805692
Saved in:
7
Organizations, management and psychoanalysis : an overview
Gabriel, Yiannis
;
Carr, Adrian
-
2008
Persistent link: https://www.econbiz.de/10003717285
Saved in:
8
Explaining the bargaining impasse : the role of self-serving biases
Babcock, Linda
;
Loewenstein, George F.
- In:
Exotic preferences : behavioral economics and human …
,
(pp. 215-237)
.
2008
Persistent link: https://www.econbiz.de/10003729562
Saved in:
9
Advertising and
psychology
Gill, Leslie E.
-
2013
-
[Nachdr. der Ausg.] New York, Hutchinson, 1954
Persistent link: https://www.econbiz.de/10012875596
Saved in:
10
Choices, values, and frames
Kahneman, Daniel
(
ed.
);
Tversky, Amos
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001430692
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