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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061
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How global brands compete
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - 2009
Persistent link: https://www.econbiz.de/10003785267
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2009
Persistent link: https://www.econbiz.de/10003784829
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Strong brand, high spend : tracking relationships between the marketing mix and brand values
Biel, Alexander L. - 2009
Persistent link: https://www.econbiz.de/10003784910
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Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
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Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003836298
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Measuring and managing the essence of a brand personality
Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J. - 2009
Persistent link: https://www.econbiz.de/10003836301
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Brand management
Dall'Olmo Riley, Francesca (contributor) - 2010
Persistent link: https://www.econbiz.de/10003838866
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The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - 2010
Persistent link: https://www.econbiz.de/10003922775