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8
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4
Park, C. Whan
4
Sheth, Jagdish N.
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Tadajewski, Mark
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Varadarajan, P. Rajan
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Aaker, Jennifer
3
Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
3
Fournier, Susan
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Grönroos, Christian
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Jaworski, Bernard J.
3
Ozanne, Julie L.
3
Piercy, Nigel
3
Schmitt, Bernd
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Brownlie, Douglas
2
Devinney, Timothy Michael
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Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
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Harris, Lloyd C.
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2
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The evolution of brands : from signals of quality to storehouses of trust
19
Cross-cultural and critical perspectives on brands
16
Measuring and managing brands
16
The impact of theory on representations of the consumer and the marketing organisation
15
Brand management ; Vol. 3
14
Brand management ; Vol. 2
12
Marketing strategy processes and tools
11
Marketing strategy organization and implementation
9
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
9
Marketing-mix strategies - product strategy and promotion strategy
9
Brand management ; Vol. 1
8
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
International marketing ; Vol. 2
6
Corporate brand and corporate reputation
5
International marketing ; Vol. 1
5
International marketing ; Vol. 3
5
SAGE benchmarks in culture and society
5
The evolution of integrated marketing communications : the customer-driven marketplace
5
The nature and scope of marketing research
5
Evolving and emerging issues in marketing strategy
4
History of marketing thought ; Volume 3
4
Legends in marketing
4
Major theoretical debates and contemporary issues in marketing theory
4
Strategic information systems ; Vol. 3
4
The evolution of nonprofit marketing
4
Theoretical and empirical perspectives in critical marketing studies
4
Key debates and contemporary issues in nonprofit marketing
3
Macromarketing - a global focus ; Vol. 4
3
Michael Porter ; Vol. 1
3
Relational and functional integration
3
The development of critical perspectives in marketing
3
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2
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Exotic preferences : behavioral economics and human motivation
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Global-local consumption
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Macromarketing - a global focus ; Vol. 2
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ECONIS (ZBW)
290
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1
Can culture affect prices? : a cross-cultural study of shopping and retail prices
Ackerman, David
;
Tellis, Gerard J.
-
2009
Persistent link: https://www.econbiz.de/10003785570
Saved in:
2
Marketing and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
3
What are you losing if you let your customer place orders?
Kaipia, Riikka
;
Holmström, Jan
;
Tanskanen, Kari
-
2008
Persistent link: https://www.econbiz.de/10003727014
Saved in:
4
Nostalgic bonding : exploring the role of nostalgia in the consumption experiences
Holbrook, Morris B.
;
Schindler, Robert M.
-
2009
Persistent link: https://www.econbiz.de/10003784636
Saved in:
5
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
6
Does your brand have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
7
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
8
Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
Saved in:
9
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
10
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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