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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2009
Persistent link: https://www.econbiz.de/10003785167
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Strategy retold : toward a narrative view of strategic discourse
Barry, David; Elmes, Michael - 2006
Persistent link: https://www.econbiz.de/10003805611
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The virtual leader construct : the mass mediatization and simulation of transformational leadership
Boje, David M.; Rhodes, Carl - In: Discovering leadership, (pp. 122-136). 2009
Persistent link: https://www.econbiz.de/10003812726
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The corporate social responsibility movement responds to real demand for increased accountability
Kinder, Peter - In: Corporate social responsibility, (pp. 41-45). 2009
Persistent link: https://www.econbiz.de/10003858455
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Voluntary codes of conduct will not make corporations more accountable
Singh, Kavaljit - In: Corporate social responsibility, (pp. 163-173). 2009
Persistent link: https://www.econbiz.de/10003858492
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Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785028
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Would a brand smell any sweeter by a corporate name?
De Chernatony, Leslie - 2009
Persistent link: https://www.econbiz.de/10003785034
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Corporate branding in the new economy
Leitch, Shirley; Richardson, Neil - 2009
Persistent link: https://www.econbiz.de/10003785038
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Bringing the corporation into corporate branding
Hatch, Mary Jo; Schultz, Majken - 2009
Persistent link: https://www.econbiz.de/10003785050
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep; Batra, Rajeev - 2009
Persistent link: https://www.econbiz.de/10003785061