Strategy retold : toward a narrative view of strategic discourse
David Barry and Michael Elmes
| Year of publication: |
2009
|
|---|---|
| Authors: | Barry, David ; Elmes, Michael |
| Published in: |
Corporate brand and corporate reputation. - London [u.a.] : Routledge. - 2009, p. 200-224
|
| Subject: | Strategisches Management | Strategic management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003785167