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Consumer behaviour
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Reprint
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55,186
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7,572
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6,097
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6,035
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5,579
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2,665
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1,957
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1,135
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Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
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Hill, Ronald Paul
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
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Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
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Thompson, Craig J.
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Wilk, Richard R.
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Zaltman, Gerald
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The evolution of brands : from signals of quality to storehouses of trust
17
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Strategic information systems ; Vol. 3
6
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
Relational and functional integration
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Global outsourcing issues and trends
1
Harvard business review : HBR
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
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ECONIS (ZBW)
191
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1
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
2
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
3
Product customization on the web : an empirical study of factors impacting choiceboard user satisfaction
Bharati, Pratyush
;
Chaudhury, Abhijit
-
2010
Persistent link: https://www.econbiz.de/10003911028
Saved in:
4
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
5
The factors influence suppliers satisfaction of green supply chain management systems in Taiwan
Ko, Hsiu-chia
;
Tseng, Fan-chuan
;
Yin, Chun-po
;
Huang, …
-
2010
Persistent link: https://www.econbiz.de/10003911085
Saved in:
6
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
7
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
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8
Human reseource practices, organizational climate, and customer satisfaction
Rogg, Kirk L.
;
Schmidt, David B.
;
Shull, Carla
; …
-
2007
Persistent link: https://www.econbiz.de/10003596006
Saved in:
9
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
10
Understanding the service component of application service provision : an empirical analysis of satisfaction with ASP services
Susarla, Anjana
;
Barua, Anitesh
;
Whinston, Andrew B.
-
2009
Persistent link: https://www.econbiz.de/10003849031
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