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Return on marketing : using customer equity to focus marketing strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
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2009
Persistent link: https://www.econbiz.de/10003836717
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Measurement of return on marketing investment : a conceptual framework and the future of marketing metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
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2009
Persistent link: https://www.econbiz.de/10003836721
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3
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
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2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
4
Planning your firm's R&D investment
Hartmann, George C.
;
Myers, Mark B.
;
Rosenbloom, Richard S.
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2009
Persistent link: https://www.econbiz.de/10003807190
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