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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 3
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Measuring and managing brands
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Brand management ; Vol. 4
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History of marketing thought ; Volume 3
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Qualitative marketing research : approaches, techniques and analysis
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The impact of theory on representations of the consumer and the marketing organisation
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Brand management ; Vol. 1
7
Evolving and emerging issues in marketing strategy
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Legends in marketing
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Macromarketing - a global focus ; Vol. 4
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Marketing strategy organization and implementation
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The development of critical perspectives in marketing
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Corporate brand and corporate reputation
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Marketing, ethics and society : critical reflections
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SAGE benchmarks in culture and society
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Marketing-mix strategies - distribution strategy and pricing strategy
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ECONIS (ZBW)
268
Showing
1
-
10
of
268
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date (oldest first)
1
Is e-
marketing
coming of age? : an examination of the penetration of e-
marketing
and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
Saved in:
2
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
3
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
4
Introducing E-MARKPLAN : a practical methodology to plan e-
marketing
activities
Krishnamurthy, Sandeep
-
2009
Persistent link: https://www.econbiz.de/10003837008
Saved in:
5
Integrated
marketing
communications : from media channels to digital connectivity
Mulhern, Frank
- In:
The evolution of integrated marketing communications : …
,
(pp. 11-27)
.
2011
Persistent link: https://www.econbiz.de/10009232925
Saved in:
6
Unintended consequences in the evolution of affiliate
marketing
networks : a complexity approach
Mariussen, Anastasia
;
Daniele, Roberto
;
Bowie, David
- In:
Advances in service network analysis
,
(pp. 127-142)
.
2012
Persistent link: https://www.econbiz.de/10009311427
Saved in:
7
The Internet and international
marketing
Hamill, James
-
2008
Persistent link: https://www.econbiz.de/10003657507
Saved in:
8
Applications of structural equation modeling in
marketing
and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
9
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
10
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
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