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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve (contributor) - 2010
Persistent link: https://www.econbiz.de/10008664677
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Service quality, profitability, and the economic worth of customers : what we know and what we need to learn
Zeithaml, Valerie A. - 2009
Persistent link: https://www.econbiz.de/10003836352
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Towards value-based pricing : an integrative framework for decision making
Hinterhuber, Andreas - 2009
Persistent link: https://www.econbiz.de/10003836526
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Customer loyalty
East, Robert; Wright, Mike; Vanhuele, M. - 2010
Persistent link: https://www.econbiz.de/10003924353
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Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan - 2010
Persistent link: https://www.econbiz.de/10003924377
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Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.; Sinha, Rajiv K. - 2010
Persistent link: https://www.econbiz.de/10003924383
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad (ed.) - 2012
Persistent link: https://www.econbiz.de/10009514031
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Effects of global market conditions on brand image customization and brand performance
Roth, Martin S. - 2008
Persistent link: https://www.econbiz.de/10003656328