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Knowledge transfer in a tourism destination : the effects of a network structure
Baggio, Rodolfo; Cooper, Christopher P. - In: Advances in service network analysis, (pp. 177-191). 2012
Persistent link: https://www.econbiz.de/10009311424
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Network analysis and wine routes : the case of the Bairrada Wine Route
Brás, José Miguel; Costa, Carlos; Buhalis, Dimitrios - In: Advances in service network analysis, (pp. 41-61). 2012
Persistent link: https://www.econbiz.de/10009311432
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Brand orientation in the charity sector : a framework for discussion and research
Hankinson, Philippa - 2008
Persistent link: https://www.econbiz.de/10003717721
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Industrial source loyalty
Wind, Yoram - 2008
Persistent link: https://www.econbiz.de/10003727052
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Corporate brand and corporate reputation
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784482
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Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
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Building strong brands
Aaker, David A. - 2009
Persistent link: https://www.econbiz.de/10003784498
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A communication-based marketing model for managing relationships
Duncan, Tom; Moriarty, Sandra E. - 2009
Persistent link: https://www.econbiz.de/10003784577
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The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
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Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634