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ECONIS (ZBW)
1,144
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1
Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R.
-
2009
Persistent link: https://www.econbiz.de/10003836092
Saved in:
2
The
theory
of vertical integration : a survey and synthesis
Casson, Mark
-
2008
Persistent link: https://www.econbiz.de/10003727584
Saved in:
3
Towards a supply-chain community? : insights from governance processes in the food industry
Doel, C.
-
2008
Persistent link: https://www.econbiz.de/10003727649
Saved in:
4
Entry barriers and entry strategies
Spulber, Daniel F.
- In:
Modern perspectives on entrepreneurship : [the latest …
,
(pp. 69-90)
.
2006
Persistent link: https://www.econbiz.de/10003875440
Saved in:
5
Active demand management for substitute products through price optimisation
Levis, Aaron A.
;
Papageorgiou, Lazaros G.
- In:
Supply chain planning : quantitative decision support …
,
(pp. 89-115)
.
2009
Persistent link: https://www.econbiz.de/10003825956
Saved in:
6
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2009
Persistent link: https://www.econbiz.de/10003787121
Saved in:
7
Blue ocean strategy : from
theory
to practice
Kim, W. Chan
;
Mauborgne, Renée
-
2009
Persistent link: https://www.econbiz.de/10003787713
Saved in:
8
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
9
Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong
;
Chen, Su-Jane
-
2009
Persistent link: https://www.econbiz.de/10003836096
Saved in:
10
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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