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History of marketing thought ; Volume 3
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ECONIS (ZBW)
261
Showing
1
-
10
of
261
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date (oldest first)
1
A sweet lullaby for world
music
Feld, Steven
-
2010
Persistent link: https://www.econbiz.de/10003916174
Saved in:
2
World
music
does not exist
Brennan, Timothy
-
2010
Persistent link: https://www.econbiz.de/10003916217
Saved in:
3
You say you want a revolution? : a case study of MP3.com
Burke, Andrew
;
Montgomery, Chris
- In:
Modern perspectives on entrepreneurship : [the latest …
,
(pp. 147-170)
.
2006
Persistent link: https://www.econbiz.de/10003875451
Saved in:
4
Learning more by crossing levels : evidence from airplanes, hospitals and orchestras
Hackman, J. Richard
-
2008
Persistent link: https://www.econbiz.de/10003827605
Saved in:
5
Wahrnehmungswerte als Herausforderung für die Messung der Marketingproduktivität : Grenzen vorhandener Ansätze und Vorschlag eines Synthesenmodells
Herrmann, Andreas
;
Brandenberg, Andreas
;
Lyczek, Boris
; …
- In:
Kommunikationsmanagement im Wandel : Beiträge aus 10 …
,
(pp. 182-196)
.
2008
Persistent link: https://www.econbiz.de/10003719408
Saved in:
6
Consumer sovereignty, democracy, and the
marketing
concept : a macromarketing perspective
Dixon, Donald F.
-
2008
Persistent link: https://www.econbiz.de/10003644635
Saved in:
7
Applications of structural equation modeling in
marketing
and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
8
Marketing
, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
9
Brand popularity, country image and market share : an empirical study
Kim, Chung Koo
;
Chung, Jay Young
-
2008
Persistent link: https://www.econbiz.de/10003656235
Saved in:
10
IAS adopters respond to cherry-picking ban
Street, Donna L.
;
Gray, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003715993
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