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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.; Evans, Malcolm - 2009
Persistent link: https://www.econbiz.de/10003793854
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald; Coulter, Robin Higie - 2009
Persistent link: https://www.econbiz.de/10003793919
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Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing; Shavitt, Sharon - 2009
Persistent link: https://www.econbiz.de/10003785587
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Producing marketing : towards a social-phenomenology of marketing work
Svensson, Peter - 2009
Persistent link: https://www.econbiz.de/10003832359
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Critical theory and advertising
Harms, John; Kellner, Douglas - 2009
Persistent link: https://www.econbiz.de/10003832499
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Advertising, needs, and "commodity fetishism"
Kline, Stephen; Leiss, William - 2009
Persistent link: https://www.econbiz.de/10003832501
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Magic in the marketplace : an empirical test for commodity fetishism
Jhally, Sut; Kline, Stephen; Leiss, William - 2009
Persistent link: https://www.econbiz.de/10003832503
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Currencies of commercial exchange : advertising agencies and the promotional imperative
Cronin, Anne M. - 2009
Persistent link: https://www.econbiz.de/10003832547
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Women outdoors : advertising, controversy and disputing feminism in the 1990s
Winship, Janice - 2009
Persistent link: https://www.econbiz.de/10003832564