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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189
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Marketing and sales : strategic alignment and functional implementation
Strahle, William M.; Spiro, Rosann L.; Acito, Frank - 2009
Persistent link: https://www.econbiz.de/10003836360
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
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Strategizing the sales organization
Lane, Nikala; Piercy, Nigel - In: Strategic sales and strategic marketing, (pp. 119-134). 2011
Persistent link: https://www.econbiz.de/10008798053
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The implication of lean operations for sales strategy : from sales-force to marketing-force
Piercy, Niall; Rich, Nick - In: Strategic sales and strategic marketing, (pp. 49-67). 2011
Persistent link: https://www.econbiz.de/10008798058
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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Harvard business review on retailing and merchandising
2008 - [Reprint]
Persistent link: https://www.econbiz.de/10003725810
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On defining marketing : finding a new roadmap for marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003644652
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Marketing problems : from analysis to decision
Butler, Patrick - 2009
Persistent link: https://www.econbiz.de/10003794752
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710