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Handbook of modern marketing
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History of marketing thought ; Volume 1
25
History of marketing thought ; Volume 2
24
Accounting theory ; Vol. 2
19
Family business
17
Marketing strategy organization and implementation
15
An Elgar reference collection
14
The nature and scope of marketing research
14
History of marketing thought ; Volume 3
13
Marketing strategy processes and tools
13
Innovation and entrepreneurship
12
Measuring and managing brands
11
The impact of theory on representations of the consumer and the marketing organisation
11
Executives and performance
10
International marketing ; Vol. 2
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Classics in corporate law and economics ; Vol. 1
9
Developmental challenges in marketing research
9
Integration, governance and performance
9
Mergers and acquisitions
9
Small business and entrepreneurship ; Vol. 4
9
The evolution of brands : from signals of quality to storehouses of trust
9
The merger and acquisition process
9
Boards and directors
8
Corporate crime: issues of definition, construction and research
8
Cross-cultural and critical perspectives on brands
8
Economic approaches to law
8
Evolving and emerging issues in marketing strategy
8
Financing entrepreneurship
8
International marketing ; Vol. 1
8
International marketing ; Vol. 3
8
Marketing-mix strategies - product strategy and promotion strategy
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
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Research in urban economics : a research annual
8
The IASB: the standards and their widespread adoption
8
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8
The development of marketing theory and its philosophical underpinnings
8
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7
Chris Argyris : critical evaluations in business and management
7
Classics in corporate law and economics ; Vol. 2
7
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ECONIS (ZBW)
1,051
Showing
1
-
10
of
1,051
Sort
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date (newest first)
date (oldest first)
1
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
2
Marketing
and sales : strategic alignment and functional implementation
Strahle, William M.
;
Spiro, Rosann L.
;
Acito, Frank
-
2009
Persistent link: https://www.econbiz.de/10003836360
Saved in:
3
Strategic sales organizations : transformation challenges and facilitators within the sales-
marketing
interface
Malshe, Avinash
- In:
Strategic sales and strategic marketing
,
(pp. 83-101)
.
2011
Persistent link: https://www.econbiz.de/10008798055
Saved in:
4
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
5
The implication of lean operations for sales strategy : from sales-force to
marketing
-force
Piercy, Niall
;
Rich, Nick
- In:
Strategic sales and strategic marketing
,
(pp. 49-67)
.
2011
Persistent link: https://www.econbiz.de/10008798058
Saved in:
6
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
7
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
8
On defining
marketing
: finding a new roadmap for
marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003644652
Saved in:
9
Marketing
problems : from analysis to decision
Butler, Patrick
-
2009
Persistent link: https://www.econbiz.de/10003794752
Saved in:
10
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
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