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Consumer behaviour
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Keller, Kevin Lane
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Hill, Ronald Paul
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Tadajewski, Mark
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Aaker, Jennifer
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Dobscha, Susan
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Erdem, Tülin
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Fournier, Susan
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Malhotra, Naresh K.
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Ozanne, Julie L.
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Valenzuela, Ana
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Belk, Russell W.
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Benet-Martínez, Verónica
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Bhattacharya, C. B.
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Brown, Tom
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
7
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Strategic information systems ; Vol. 3
4
Theoretical and empirical perspectives in critical marketing studies
4
Developmental challenges in marketing research
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Marketing-mix strategies - distribution strategy and pricing strategy
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Ethics, environment and social impacts
2
Evaluating research and the question of criteriology
2
Evolving and emerging issues in marketing strategy
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Michael Porter ; Vol. 1
2
Michael Porter ; Vol. 4
2
Quantitative marketing techniques and analyses
2
Sage library in marketing
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Design science theories and research practices
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Economists of the twentieth century
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Group and meso level perspectives
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ECONIS (ZBW)
198
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1
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198
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1
Brand community
Muniz, Albert M.
;
O'Guinn, Thomas C.
-
2009
Persistent link: https://www.econbiz.de/10003784669
Saved in:
2
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
-
2010
Persistent link: https://www.econbiz.de/10003924381
Saved in:
3
Communication and trust in global virtual teams
Jarvenpaa, Sirkka L.
;
Leidner, Dorothy E.
-
2008
Persistent link: https://www.econbiz.de/10003716786
Saved in:
4
Consumer activism on the internet : the role of anti-brand communities
Hollenbeck, Candice R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003785650
Saved in:
5
Brand community under fire : the role of social environments for the HUMMER brand
Luedicke, Marius K.
-
2009
Persistent link: https://www.econbiz.de/10003785653
Saved in:
6
An experimental comparison of web and telephone surveys
Fricker, Scott
;
Galesic, Mirta
;
Tourangeau, Roger
; …
-
2009
Persistent link: https://www.econbiz.de/10003794920
Saved in:
7
Why should i share? : examining social capital and knowledge contribution in electronic networks of practice
Wasko, Molly McLure
;
Faraj, Samer
-
2008
Persistent link: https://www.econbiz.de/10003797683
Saved in:
8
K-link+ : a P2P semantic virtual office for organizational knowledge management
Mastroianni, Carlo
;
Pirrò, Giuseppe
;
Talia, Domenico
-
2010
Persistent link: https://www.econbiz.de/10003910994
Saved in:
9
Towards a unifying marketing approach through service
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664676
Saved in:
10
A framework for analysis of data quality research
Wang, Yng-Yuh Richard
;
Storey, Veda C.
;
Firth, …
-
2008
Persistent link: https://www.econbiz.de/10003763107
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