Narrow search
Showing 1 - 10 of 275
Cover Image
The process of negotiating brand meaning : a symbolic interactionist perspective
Ligas, Mark; Cotte, June - 2009
Persistent link: https://www.econbiz.de/10003784633
Cover Image
Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.; Suter, Tracy A.; Brown, Tom - 2010
Persistent link: https://www.econbiz.de/10003924381
Cover Image
Cross-cultural and critical perspectives on brands
Elliott, Richard (contributor) - 2009
Persistent link: https://www.econbiz.de/10003784485
Cover Image
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F. - 2009
Persistent link: https://www.econbiz.de/10003784634
Cover Image
Understanding, measuring, and using brand equity
Dyson, Paul; Farr, Andy; Hollis, Nigel S. - 2009
Persistent link: https://www.econbiz.de/10003784813
Cover Image
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor - 2009
Persistent link: https://www.econbiz.de/10003836114
Cover Image
The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
Cover Image
How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.; Batra, Rajeev; Alden, Dana - 2010
Persistent link: https://www.econbiz.de/10003922860
Cover Image
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 2010
Persistent link: https://www.econbiz.de/10003924113
Cover Image
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148