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ECONIS (ZBW)
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Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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2
Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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3
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
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4
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2009
Persistent link: https://www.econbiz.de/10003787121
Saved in:
5
Blue ocean strategy : from theory to practice
Kim, W. Chan
;
Mauborgne, Renée
-
2009
Persistent link: https://www.econbiz.de/10003787713
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6
Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R.
-
2009
Persistent link: https://www.econbiz.de/10003836092
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7
Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong
;
Chen, Su-Jane
-
2009
Persistent link: https://www.econbiz.de/10003836096
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8
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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9
Situation segmentation in the international marketplace : the Japanese snack market
Gehrt, Kenneth C.
;
Shim, Soyeon
-
2008
Persistent link: https://www.econbiz.de/10003655851
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10
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
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