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Consumer behaviour
182
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Keller, Kevin Lane
6
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Elliott, Richard
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Hill, Ronald Paul
4
Sheth, Jagdish N.
4
Tadajewski, Mark
4
Aaker, Jennifer
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
3
Malhotra, Naresh K.
3
Monroe, Kent B.
3
Ozanne, Julie L.
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Park, C. Whan
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Schmitt, Bernd
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
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Foxall, Gordon R.
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Garolera, Jordi
2
Holbrook, Morris B.
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Holt, Douglas B.
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Kellner, Douglas
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Kline, Stephen
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Leiss, William
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Loewenstein, George F.
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Milberg, Sandra J.
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O'Shaughnessy, John
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Romaniuk, Jenni
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Sen, Sankar
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Cross-cultural and critical perspectives on brands
18
The evolution of brands : from signals of quality to storehouses of trust
17
Brand management ; Vol. 3
14
Brand management ; Vol. 2
12
Measuring and managing brands
12
Routledge library editions / Advertising
11
Qualitative marketing research : approaches, techniques and analysis
9
Brand management ; Vol. 4
8
The impact of theory on representations of the consumer and the marketing organisation
8
Theoretical and empirical perspectives in critical marketing studies
8
International marketing ; Vol. 2
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
Marketing-mix strategies - product strategy and promotion strategy
5
SAGE benchmarks in culture and society
5
Legends in marketing
4
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
The development of critical perspectives in marketing
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
International marketing ; Vol. 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of marketing theory and its philosophical underpinnings
2
The evolution of integrated marketing communications : the customer-driven marketplace
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
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Evaluating research and the question of criteriology
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Evolving and emerging issues in marketing strategy
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Harvard business review on pricing
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ECONIS (ZBW)
214
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1
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214
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1
Cultural values in advertisements to the Chinese x-generation : promoting modernity and individualism
Zhang, Jing
;
Shavitt, Sharon
-
2009
Persistent link: https://www.econbiz.de/10003785587
Saved in:
2
Seeing the voice of the consumer : metaphor-based
advertising
research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
3
Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.
;
Shani, David
-
2008
Persistent link: https://www.econbiz.de/10003655944
Saved in:
4
Market valuation models of the effect of
advertising
and promotional spending : a review and meta-analysis
Conchar, Margy P.
;
Crask, Melvin R.
;
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003836356
Saved in:
5
Decoding competitive propositions : a semiotic alternative to traditional
advertising
research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
6
Examining the intricacies of promotion standardization : factors influencing
advertising
message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
7
Global
advertising
practices : a comparative study
Sirisagul, Kanya
-
2008
Persistent link: https://www.econbiz.de/10003656186
Saved in:
8
The economic implications of
advertising
Firestone, Otto John
-
2013
-
[Nachdr. der Ausg.] Methuen, Toronto & London, 1967
Persistent link: https://www.econbiz.de/10009740901
Saved in:
9
Children's relationships with brands : "true love" or "one-night" stand?
Ji, Mindy F.
-
2009
Persistent link: https://www.econbiz.de/10003784634
Saved in:
10
Tribal aspects of postmodern consumption research : the case of French in-line roller skaters
Cova, Bernard
;
Cova, Véronique
-
2009
Persistent link: https://www.econbiz.de/10003784800
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