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Consumer behaviour
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Keller, Kevin Lane
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Hofstede, Geert
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Tadajewski, Mark
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Aaker, Jennifer
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Dobscha, Susan
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Ehrenberg, Andrew S. C.
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Erdem, Tülin
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Fournier, Susan
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Loewenstein, George F.
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Ozanne, Julie L.
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Schmitt, Bernd
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Valenzuela, Ana
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2
Belk, Russell W.
2
Benet-Martínez, Verónica
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Bhattacharya, C. B.
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The evolution of brands : from signals of quality to storehouses of trust
18
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
The impact of culture (continued)
6
Theoretical and empirical perspectives in critical marketing studies
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
The impact of culture
5
Globalization and national cultures
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Exotic preferences : behavioral economics and human motivation
3
Foundations of cross cultural management ; Vol. 2
3
Globalizing communications
3
Information systems, globalization and developing countries
3
International marketing ; Vol. 3
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Cross-cultural human resource management
2
Developmental challenges in marketing research
2
Entrepreneurial teams and new business creation
2
Ethics, environment and social impacts
2
Foundations of cross cultural management ; Vol. 1
2
Global-local consumption
2
Group and meso level perspectives
2
History of marketing thought ; Volume 3
2
International political economy ; Vol. 1
2
Marketing-mix strategies - distribution strategy and pricing strategy
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Michael Porter ; Vol. 1
2
New directions in organizational behavior ; Vol. 2
2
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ECONIS (ZBW)
246
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1
Cultures of cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
2
Should national
culture
matter?
Cowen, Tyler
-
2007
Persistent link: https://www.econbiz.de/10003554968
Saved in:
3
Is "
culture
" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
4
Consumption symbols as carriers of
culture
: a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Consumption symbols as carriers of
culture
: a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
6
Cross-national differences in managers' willingness to justify ethically suspect behaviors : a test of institutional anomie theory
Cullen, John B.
;
Parboteeah, K. Praveen
;
Högl, Martin
-
2009
Persistent link: https://www.econbiz.de/10003835563
Saved in:
7
Business relationships in China : lessons about deep trust
Kriz, Anton
;
Keating, Byron
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 27-46)
.
2011
Persistent link: https://www.econbiz.de/10008907270
Saved in:
8
Emics and etics for organizational studies : a lesson in contrast from linguistics
Peterson, Mark F.
;
Pike, Kenneth L.
-
2008
Persistent link: https://www.econbiz.de/10003728086
Saved in:
9
National character : the study of modal personality and sociocultural systems
Inkeles, Alex
;
Levinson, Daniel J.
-
2008
Persistent link: https://www.econbiz.de/10003728464
Saved in:
10
The
culture
relativity of organizational practices and theories
Hofstede, Geert
-
2008
Persistent link: https://www.econbiz.de/10003728555
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