//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Negative and positive contamin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
182
Konsumentenverhalten
182
Brand management
53
Markenführung
53
Brand
39
Markenartikel
39
Brand image
36
Markenimage
36
Culture
29
Kultur
29
Welt
25
World
25
National culture
22
Nationalkultur
22
Theorie
22
Theory
22
USA
22
United States
22
Social relations
20
Soziale Beziehungen
20
Comparison
19
Vergleich
19
Market research
17
Marketing theory
17
Marketingtheorie
17
Marktforschung
17
Economic culture
14
Globalisierung
14
Globalization
14
Wirtschaftskultur
14
Cultural identity
13
Kulturelle Identität
13
Marketing management
13
Marketingmanagement
13
Brand extension
12
Cross-cultural management
12
Interkulturelles Management
12
International marketing
12
Internationales Marketing
12
Markentransfer
12
more ...
less ...
Type of publication
All
Article
225
Book / Working Paper
21
Type of publication (narrower categories)
All
Reprint
Article in journal
58,484
Aufsatz in Zeitschrift
58,484
Graue Literatur
10,536
Non-commercial literature
10,536
Working Paper
9,325
Arbeitspapier
8,413
Aufsatz im Buch
6,691
Book section
6,691
Hochschulschrift
3,326
research-article
3,064
Thesis
2,334
Collection of articles of several authors
1,842
Sammelwerk
1,842
Aufsatzsammlung
1,227
Konferenzschrift
707
Conference paper
605
Konferenzbeitrag
605
Bibliografie enthalten
488
Bibliography included
488
Case study
423
Fallstudie
423
Collection of articles written by one author
403
Sammlung
403
Dissertation u.a. Prüfungsschriften
361
Conference proceedings
327
Amtsdruckschrift
292
Government document
292
Lehrbuch
283
review-article
267
Textbook
236
Article
224
conceptual-paper
222
review
189
Statistik
169
case-report
145
Statistics
141
Bibliographie
134
Systematic review
100
viewpoint
100
more ...
less ...
Language
All
English
245
German
1
Author
All
Keller, Kevin Lane
6
Warde, Alan
5
Elliott, Richard
4
Hill, Ronald Paul
4
Hofstede, Geert
4
Tadajewski, Mark
4
Aaker, Jennifer
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Loewenstein, George F.
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Kline, Stephen
2
Leiss, William
2
Mathews, Martin R.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Schwartz, Shalom H.
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
more ...
less ...
Institution
All
Russell Sage Foundation
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
18
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
10
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
The impact of culture (continued)
6
Theoretical and empirical perspectives in critical marketing studies
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
The impact of culture
5
Globalization and national cultures
4
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Exotic preferences : behavioral economics and human motivation
3
Foundations of cross cultural management ; Vol. 2
3
Globalizing communications
3
Information systems, globalization and developing countries
3
International marketing ; Vol. 3
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Cross-cultural human resource management
2
Developmental challenges in marketing research
2
Entrepreneurial teams and new business creation
2
Ethics, environment and social impacts
2
Foundations of cross cultural management ; Vol. 1
2
Global-local consumption
2
Group and meso level perspectives
2
History of marketing thought ; Volume 3
2
International political economy ; Vol. 1
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
New directions in organizational behavior ; Vol. 2
2
Quantitative marketing techniques and analyses
2
more ...
less ...
Source
All
ECONIS (ZBW)
246
Showing
1
-
10
of
246
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Cultures of cosmopolitanism
Szerszynski, Bronislaw
;
Urry, John
-
2010
Persistent link: https://www.econbiz.de/10003916014
Saved in:
2
Should national
culture
matter?
Cowen, Tyler
-
2007
Persistent link: https://www.econbiz.de/10003554968
Saved in:
3
Is "
culture
" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
4
Consumption symbols as carriers of
culture
: a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Consumption symbols as carriers of
culture
: a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
6
Cross-national differences in managers' willingness to justify ethically suspect behaviors : a test of institutional anomie theory
Cullen, John B.
;
Parboteeah, K. Praveen
;
Högl, Martin
-
2009
Persistent link: https://www.econbiz.de/10003835563
Saved in:
7
Business relationships in China : lessons about deep trust
Kriz, Anton
;
Keating, Byron
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 27-46)
.
2011
Persistent link: https://www.econbiz.de/10008907270
Saved in:
8
Emics and etics for organizational studies : a lesson in contrast from linguistics
Peterson, Mark F.
;
Pike, Kenneth L.
-
2008
Persistent link: https://www.econbiz.de/10003728086
Saved in:
9
National character : the study of modal personality and sociocultural systems
Inkeles, Alex
;
Levinson, Daniel J.
-
2008
Persistent link: https://www.econbiz.de/10003728464
Saved in:
10
The
culture
relativity of organizational practices and theories
Hofstede, Geert
-
2008
Persistent link: https://www.econbiz.de/10003728555
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->