Narrow search
Showing 1 - 10 of 962
Cover Image
Enhancing knowledge development in marketing
Parasuraman, A. (ed.) - 1990
Persistent link: https://www.econbiz.de/10000837433
Cover Image
Marketing classics : a selection of influential articles
Enis, Ben M. (contributor); Cox, Keith Kohn (contributor) - 1985 - 5. ed
Persistent link: https://www.econbiz.de/10000743031
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann (ed.); Homburg, Christian (contributor) - 1998 - 3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Cover Image
Consumer behavior for marketing managers
Fenwick, Ian (contributor) - 1984
Persistent link: https://www.econbiz.de/10000703681
Cover Image
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr (contributor) - Conference on Marketing and Business Strategies for … - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Cover Image
Elity ekonomiczne : konsumpcja, rynek, marketing
Słaby, Teresa (contributor) - 2005
Persistent link: https://www.econbiz.de/10003336390
Cover Image
Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna (contributor) - 2010
Persistent link: https://www.econbiz.de/10003993737
Cover Image
The internet revolution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003611390