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Handbook of consumer behavior
Robertson, Thomas S.
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ed.
); …
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1991
Persistent link: https://www.econbiz.de/10000835008
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New products and services development
Gatignon, Hubert A.
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2011
Persistent link: https://www.econbiz.de/10008933657
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Special issue: a marketing perspective on business models
Gatignon, Hubert A.
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ed.
);
Lecocq, Xavier
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011824737
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