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Internet advertising : theory and research
Schumann, David W. (ed.) - 2007 - Rev. ed.
Persistent link: https://www.econbiz.de/10003321129
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Commercial communication in the digital age : information or disinformation?
Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.);  … - 2017
about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …
Persistent link: https://www.econbiz.de/10011435593
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Stereotype in Marketing und Werbung : interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Janich, Nina (ed.) - Stereotypen und Wissensrepräsentationen in Marketing … - 2019
Persistent link: https://www.econbiz.de/10013432118
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The Sage handbook of advertising
Tellis, Gerard J. (ed.); Ambler, Tim (ed.) - 2007
Persistent link: https://www.econbiz.de/10013547523
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Breaking new ground in theory and practice
Okazaki, Shintaro (ed.) - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10012878611
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
Silberer, Günter (ed.); Rengelshausen, Oliver (contributor) - 1997
Persistent link: https://www.econbiz.de/10000598191
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Marketing-Management mit Multimedia : neue Medien, neue Märkte, neue Chancen
Wamser, Christoph (ed.); Fink, Dietmar (contributor) - 1997
Persistent link: https://www.econbiz.de/10000620087
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Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
Linnhoff-Popien, Claudia (ed.); Zaddach, Michael (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011433566
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Advertising in new formats and media : current research and implications for marketers
Pelsmacker, Patrick de (ed.) - 2016 - First edition
This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …
Persistent link: https://www.econbiz.de/10011444012