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Interaktionen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001491298
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Kundenbeziehungen im Dienstleistungsbereich
Bruhn, Manfred (contributor) - 2000
Persistent link: https://www.econbiz.de/10001436578
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Services marketing : a managerial approach
Russell-Bennett, Rebekah - 2003
Persistent link: https://www.econbiz.de/10013490002
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Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred (ed.); Meffert, Heribert (ed.);  … - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
Hinterhuber, Hans H. (ed.); Stahl, Heinz K. (contributor);  … - 2002
Persistent link: https://www.econbiz.de/10001652429
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013
studies. An innovative presentation of experience economics, this is a remarkable collection of new theory and analyses. This …
Persistent link: https://www.econbiz.de/10011851694
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Co-creating service experience
Jaakkola, Elina (contributor) - 2015
Persistent link: https://www.econbiz.de/10011401228
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Aktuelle Forschungsfragen im Dienstleistungsmarketing : [Workshop Dienstleistungsmarketing 2008]
Stauss, Bernd (ed.) - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003716451