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Challenging consistency : effects of brand-incongruent communications
Törn, Fredrik
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2009
Persistent link: https://www.econbiz.de/10003847084
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
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Rosengren, Sara
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
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2013
Persistent link: https://www.econbiz.de/10009769351
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