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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Retail branding
Ahlert, Dieter (contributor) - 2010
Persistent link: https://www.econbiz.de/10009521894
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Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003763769
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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I marchi dell'industria e della distribuzione : valori e ruoli nell'offerta al consumatore ; numero monografico
In: Commercio : rivista di economia e politica commerciale 17 (1996) 54
Persistent link: https://www.econbiz.de/10001199008
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Forum Markenforschung 2018 : Tagungsband der internationalen Konferenz „DERMARKENTAG“
Schmidt, Holger J. (ed.); Baumgarth, Carsten (ed.) - Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz> - 2020
Persistent link: https://www.econbiz.de/10012151730
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Forum Markenforschung 2016 : Tagungsband der internationalen Konferenz "DERMARKENTAG"
Baumgarth, Carsten (ed.); Schmidt, Holger J. (ed.) - Internationale Konferenz "DerMarkentag" <6., 2016, Berlin> - 2018
Persistent link: https://www.econbiz.de/10011740033
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
Tomczak, Torsten (ed.) - 2005
Persistent link: https://www.econbiz.de/10002795445