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6
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4
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1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
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Conference on International Marketing Research: New Tasks, New Methods, New Scenarios <1991, Ljubljana>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
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Erfurter Hefte zum angewandten Marketing
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of business research : JBR
11
Legends in marketing
11
International marketing review
8
Premier reference source
8
Zeszyty naukowe
8
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
International journal of technology marketing : IJTMkt
6
Journal of marketing management : MM
6
Proceedings series / American Marketing Association
6
The journal of business & industrial marketing
6
Journal of strategic marketing
5
Legends in strategic marketing
5
SAGE library in marketing
5
Edward Elgar E-Book Archive
4
Elgar original reference
4
Europäische Kulturen in der Wirtschaftskommunikation
4
Gabler Edition Wissenschaft
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of the Academy of Marketing Science
4
Research
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Springer Reference Wirtschaft
4
Technischer Vertrieb
4
Advances in advertising research
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of marketing communications
3
Key issues in marketing management
3
Marketing intelligence & planning
3
Marketingforschung aktuell
3
Psychology & marketing
3
Sage library in marketing
3
AMA educators' proceedings
2
Advances in international management
2
Advances in international marketing
2
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
2
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Source
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ECONIS (ZBW)
713
Showing
1
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10
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713
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1
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
2
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
3
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
4
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
5
Strategic marketing in tourism services
Tsiotsou, Rodoula H.
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10013550506
Saved in:
6
L' economia dell'eco-segmentazione
Gregori, Mario
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000971137
Saved in:
7
Portfolio-based segmentation and consumer behaviour : empirical evidence and methodological issues
Gunnarsson, Jonas
-
1999
Persistent link: https://www.econbiz.de/10001362356
Saved in:
8
Special issue: Social media's impact on market segmentation and CRM
Simkin, Lyndon
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009781118
Saved in:
9
High-frequency trading in fragmented European equity markets : implications for market quality
Haferkorn, Martin
-
2017
Persistent link: https://www.econbiz.de/10011875876
Saved in:
10
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
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