about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold … -- Information about users / Andrew McStay -- Inclusion of users in the creation of advertising / Chris Miles -- Information sources …

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights … into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe …', 'Advertising in a Digital Connected World' and 'Hidden but Paid for: Branded Content' the book provides conceptual overviews …