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Cross-cultural window on consumer behavior
Callebaut, Jan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001516697
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Migration and culture
Epstein, Gil S. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008654599
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Marketing and multicultural diversity
Rao, C. P. (contributor) - 2006
Persistent link: https://www.econbiz.de/10002741093
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Special issue: International/global perspectives in cross-cultural and cross-national consumer research in the twenty-first century
Manrai, Ajay K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009270647
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Special issue: Migration and culture
Epstein, Gil S. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009777440
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine (contributor) - 2015
Persistent link: https://www.econbiz.de/10011296994
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research,...
Persistent link: https://www.econbiz.de/10011851981
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508