,, Spain -- Brand equity of store brands and its effect on customer value : Spanish consumer goods retail sector / Natalia … Yagüe, Autonomous University of Madrid, Spain -- Choice of national brand versus private label "me-too" new products in a …

"What is a 21st Century Brand?" celebrates 10 years of the IPA Excellence Diploma, showcasing the very best talent and …. Consisting of 21 essays, or provocations, What is a 21st Century Brand? sets out to answer the eponymous question in order to … sensibly define what kind of brand idea we need, how to engage people and how the agency business should be organised to …