Special issue: the brand and its history, part i, trademarks and branding
| Alternative title: | The brand and its history, part i, trademarks and branding |
|---|---|
| Year of publication: |
2019
|
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenrecht | Trademark law |
| Extent: | Seite 1105-1307 Illustrationen |
|---|---|
| Series: | Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. volume 60, number 8 (November 2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012042097