"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--

Retail stores are designed to attract and inspire consumers. They also function as communication platforms between brand and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use them in their decision-making. But how can design managers...