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Testimonial advertising in the American marketplace : emulation, identity, community
Schweitzer, Marlis (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003846393
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Markets, firms, and property rights : a celebration of the research of Ronald Coase
2011
Persistent link: https://www.econbiz.de/10009665174
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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What we know about advertising: lessons from empirical generalizations
Precourt, Geoffrey (contributor) - 2009
Persistent link: https://www.econbiz.de/10003860354
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Advertising
Hackley, Christopher E. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003865449
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Selling modernity : advertising in twentieth-century Germany
Swett, Pamela E. (ed.); Wiesen, S. Jonathan (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003433275
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Variables in advertising execution
Plummer, Joseph T. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003610156
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945