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3
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3
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2
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2
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2
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2
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2
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2
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European Advertising Academy
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European Society for Opinion and Marketing Research
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SUERF - The European Money and Finance Forum
3
American Marketing Association
2
Conference on ESRB at 1 <1, 2011, Berlin>
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Nordic Council of Ministers
2
Oesterreichische Nationalbank
2
Peter Lang GmbH
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Österreichische Bankwissenschaftliche Gesellschaft
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
BDW, Deutscher Kommunikationsverband
1
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
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Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
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1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Contagion and Spillovers – New Insights from the Crisis <Veranstaltung> <2010, Wien>
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Creation and diffusion of technology <Veranstaltung> <2016, Bombay>
1
Deutsche Bundesbank
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
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1
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1
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Dortmunder Medien-Dialog <2, 2002, Dortmund>
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Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
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1
European Association of Evolutionary Political Economy
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1
Herbert von Halem Verlag
1
Hochschule für Ökonomie Bruno Leuschner / Wissenschaftsbereich Außenhandelsorganisation und Marktarbeit
1
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Advances in advertising research
10
Journal of advertising : official publication of the American Academy of Advertising
9
Research
7
Europäische Kulturen in der Wirtschaftskommunikation
5
International journal of advertising : the quarterly review of marketing communications
5
European Advertising Academy
4
International journal of internet marketing and advertising : IJIMA
4
SUERF studies
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Advertising and consumer psychology
3
Journal of advertising research
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
New horizons in regional science
3
Zeszyty naukowe
3
Advances in international marketing
2
An Elgar research collection
2
Economic systems research : journal of the International Input-Output Association
2
Edward Elgar E-Book Archive
2
Elgar original reference
2
Gabler Research
2
International journal of electronic commerce : IJEC
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business research : JBR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Mannheimer Beiträge zur Betriebswirtschaftslehre
2
Marketing and consumer psychology series
2
NORD
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
Studies in global competition
2
The international library of critical writings in economics
2
The journal of industrial economics
2
Untersuchungen zur Wirtschafts-, Sozial- und Technikgeschichte
2
AMA proceedings series
1
Absatzwirtschaft / Schriften zum Marketing
1
Age of access? - Grundfragen der Informationsgesellschaft
1
Approaches to semiotics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
360
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1
Special double issue on celebrity endorsements and sponsorship sports, arts and event/tourism branding and promotions
2009
Persistent link: https://www.econbiz.de/10003884562
Saved in:
2
Testimonial
advertising
in the American marketplace : emulation, identity, community
Schweitzer, Marlis
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003846393
Saved in:
3
Markets, firms, and property rights : a celebration of the research of Ronald Coase
2011
Persistent link: https://www.econbiz.de/10009665174
Saved in:
4
International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
5
Special issue on creativity research in
advertising
Sasser, Sheila L.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003808064
Saved in:
6
What we know about
advertising
: lessons from empirical generalizations
Precourt, Geoffrey
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003860354
Saved in:
7
Advertising
Hackley, Christopher E.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003865449
Saved in:
8
Selling modernity :
advertising
in twentieth-century Germany
Swett, Pamela E.
(
ed.
);
Wiesen, S. Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003433275
Saved in:
9
Variables in
advertising
execution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003610156
Saved in:
10
Kellogg on
advertising
& media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
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