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ECONIS (ZBW)
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1
Special issue on marketing within the enterprise and beyond
Chintagunta, Pradeep K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009373356
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2
Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H.
(
ed.
);
Rösger, Jürgen
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10009700367
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3
Driving traffic and customer activity through affiliate marketing
Surabhi Singh
(
ed.
)
-
2018
"This book explores how the dire need of academic resources in affiliate marketing which tends to increase the traffic on web and enhance customer satisfaction. It cover major perspectives building on the available literature in the domains, while attempting to bring out a focused approach in...
Persistent link: https://www.econbiz.de/10011662598
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4
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
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5
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
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6
Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10011784334
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7
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
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8
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
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9
Advertising in new formats and media : current research and implications for marketers
Pelsmacker, Patrick de
(
ed.
)
-
2016
-
First edition
This book makes an important contribution to the field of advertising in bringing together state-of-the-art insights into new advertising formats and how they work. Split into three sections: 'The Changing Advertising Universe', 'Advertising in a Digital Connected World' and 'Hidden but Paid...
Persistent link: https://www.econbiz.de/10011444012
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10
Realtime Advertising : digitales Marketing in Echtzeit ; Strategien, Konzepte und Perspektiven
Busch, Oliver
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010406988
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