Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this cumulative dissertation consists of three research paper. They all aim to give a detailed overview and analysis of the effectiveness of different forms of digital advertising,...

The textile industry plays a significant part in the global economy, yet often operates with disregard to its environmental and social impacts. This book takes a wide-ranging look at current analysis of the industry and explores the issues of continuous consumption and increasing disposability

"Where does food come from? How is food produced? Today, consumers are concerned with numerous attributes of food such as these. Cruelty to animals, food contamination and safety, fair trade practice, genetic modification, organic farming, geographical origin, and sustainability are important...