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Essays on price dynamics
Hong, Gee Hee - 2012
Persistent link: https://www.econbiz.de/10011818559
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Managing brands in the digital era
Gräve, Jan-Frederik - 2019
Persistent link: https://www.econbiz.de/10012103146
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Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman - 2016
Persistent link: https://www.econbiz.de/10011641309
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Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus - 2015
Persistent link: https://www.econbiz.de/10010493101
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Marketing applications : branding, communications, and strategy
Holbrook, Morris B. - 2015
Persistent link: https://www.econbiz.de/10010505798
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The interdependence between business development and brand management
Thaler, Verena - 2018
Persistent link: https://www.econbiz.de/10011764253
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Strategic timing of product introduction under heterogeneous demand
Dahl Winther, Christian - 2009
Persistent link: https://www.econbiz.de/10003829387
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Three essays on consideration sets
Terech, Andres - 2004
Persistent link: https://www.econbiz.de/10003946475
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Optimal product line strategies for entry in new markets
Joshi, Yogesh V. - 2007
Persistent link: https://www.econbiz.de/10009707952