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Free-to-play games and monetization : quantitative studies on determination and prediction of customer lifetime value
Hanner, Nicolai - 2017
Persistent link: https://www.econbiz.de/10011720335
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Experiential knowledge in the internationalization process of service firms
Majkgård, Anders - 1998
Persistent link: https://www.econbiz.de/10013432351
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Contributions to the selection and implementation of standard software for CRM and electronic invoicing
Kosch, Lubov - 2015
Customer relationship management, system selection, electronic invoice processes, structural equation modeling, DeLone and McLean IS success model, risk management, maturity model, process model. - Systemauswahl, elektronische Rechnungsprozesse, Strukturgleichungsmodellierung, DeLone und McLean...
Persistent link: https://www.econbiz.de/10011441909
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian - 2007
Persistent link: https://www.econbiz.de/10003377346
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Product return management in online retailing
El Kihal, Siham - 2017
Persistent link: https://www.econbiz.de/10011634492
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Contributions to managing customer data - no shareholder value without customer value
Kleindienst, Dominikus - 2016
Persistent link: https://www.econbiz.de/10011760261
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Wertorientiertes Customer Relationship Management vor dem Hintergrund vernetzter Kunden
Landherr, Andrea - 2013
Persistent link: https://www.econbiz.de/10010399134