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Werbung
28
Advertising
27
Theorie
24
Theory
24
Consumer behaviour
22
Konsumentenverhalten
22
Marketing
18
Marketingmanagement
17
Marketing management
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Online-Handel
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6
Schätzung
6
Wirtschaftsgeschichte
6
Gerald Zaltman
5
Internet
5
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Free
11
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1
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Book / Working Paper
102
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Sammlung
Article in journal
15,807
Aufsatz in Zeitschrift
15,807
Hochschulschrift
4,727
Aufsatz im Buch
3,156
Book section
3,156
Thesis
3,108
Graue Literatur
2,138
Non-commercial literature
2,138
Dissertation u.a. Prüfungsschriften
1,964
Collection of articles of several authors
1,839
Sammelwerk
1,839
Aufsatzsammlung
1,609
Lehrbuch
1,603
Working Paper
1,345
Arbeitspapier
1,225
Textbook
1,223
Case study
908
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908
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839
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839
research-article
769
Konferenzschrift
722
Ratgeber
514
Guidebook
447
Handbook
358
Handbuch
358
Bibliographie
302
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249
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168
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166
Reprint
161
Glossar enthalten
160
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160
review-article
160
review
135
Festschrift
115
Fallstudiensammlung
112
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English
89
German
19
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Sheth, Jagdish N.
16
Varadarajan, Rajan
6
Zaltman, Gerald
6
Albers, Sönke
3
Pepels, Werner
3
Funk, Burkhardt
2
Kotler, Philip
2
Meffert, Heribert
2
Abedin, Annas
1
Andreasen, Alan R.
1
Bagozzi, Richard P.
1
Baier, Werner
1
Barabba, Vincent P.
1
Barrot, Christian
1
Baum, Daniela
1
Beeck, Ines
1
Berthon, Pierre R.
1
Bharadwaj, Sundar
1
Blask, Tobias-Benedikt
1
Breitner, Michael H.
1
Brettel, Malte
1
Cantner, Uwe
1
Coulter, Robin A.
1
Cunningham, Peggy
1
Curran, John F.
1
Dahl Winther, Christian
1
Dahlén, Micael
1
Della Bitta, Albert J.
1
Depecik, Barış Erman
1
Deshpandé, Rohit
1
Edeling, Alexander
1
Egger, Marc
1
Eilat, Yair
1
El Kihal, Siham
1
Feicht, Robert
1
Flatten, Tessa
1
Foege, Johann Nils
1
Friedl, Birgit
1
Gaudeul, Alexia
1
Gavilanes Rivadeneira, José Manuel
1
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RWTH Aachen
5
Verlag Dr. Kovač
2
Books on Demand GmbH <Norderstedt>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Friedrich-Schiller-Universität Jena
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Leuphana Universität Lüneburg
1
RWTH Aachen / Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
Technische Universität Berlin
1
Technische Universität Dresden
1
Universität Bremen
1
Zentralausschuss der Werbewirtschaft
1
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Published in...
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Legends in marketing
9
Legends in strategic marketing
6
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
3
Edition Wissenschaft Apprimus
3
Electronic commerce & digital markets : ecm
2
Schriftenreihe Schwerpunkt Marketing
2
Schriftenreihe electronic commerce, marketing & finance
2
Apprimus Edition Wissenschaft
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Eletronic Business
1
Doctoral thesis / Department of Business Administration, University of Uppsala
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Edition Wissenschaft - Apprimus
1
Edition ZAW
1
Ekonomiska studier
1
Geografiska regionstudier
1
JIBS dissertation series / Jönköping International Business School
1
Legends in consumer behavior
1
Marketing and consumer psychology series
1
PhD thesis / School of Economics and Management, University of Aarhus
1
Princeton paperbacks
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Schriftenreihe zum Business Development
1
Schwerpunkt Marketing
1
Springer-Gabler Research
1
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ECONIS (ZBW)
102
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Selected essays on
advertising
research and customer relationship management
Schirmer, Nadine Andrea
-
2014
Persistent link: https://www.econbiz.de/10011340453
Saved in:
2
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner
-
1987
Persistent link: https://www.econbiz.de/10014001822
Saved in:
3
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
4
The interdependence between business development and brand management
Thaler, Verena
-
2018
Persistent link: https://www.econbiz.de/10011764253
Saved in:
5
The wealth of urban regions : on the location of creative individuals and firms
Mellander, Charlotta
-
2008
Persistent link: https://www.econbiz.de/10003767678
Saved in:
6
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
7
Thema
Werbung
Nickel, Volker
-
1987
-
2. Aufl
Persistent link: https://www.econbiz.de/10000724493
Saved in:
8
The unpublished David Ogilvy
Ogilvy, David M.
-
1988
Persistent link: https://www.econbiz.de/10000736144
Saved in:
9
Issues in
advertising
Reekie, W. Duncan
-
1988
Persistent link: https://www.econbiz.de/10000806617
Saved in:
10
Four essays in economic theory
Judd, Kenneth L.
-
1980
Persistent link: https://www.econbiz.de/10000811649
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