Narrow search
Showing 1 - 10 of 428
Cover Image
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …
Persistent link: https://www.econbiz.de/10012107488
Cover Image
Essays in industrial organization
Karle, Heiko - 2009
Persistent link: https://www.econbiz.de/10003862846
Cover Image
Essays in search and speculation
Stegeman, Mark - 1986
Persistent link: https://www.econbiz.de/10000972893
Cover Image
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
Cover Image
Werbung und Werbeforschung
Meyer, Paul W. - 1985
Persistent link: https://www.econbiz.de/10010207570
Cover Image
Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
Cover Image
Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner - 1987
Persistent link: https://www.econbiz.de/10014001822
Cover Image
Comparative price advertising
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238857
Cover Image
Essays in firm dynamics, economic growth, and macroeconomics
Roldan Blanco, Pau - 2018
Persistent link: https://www.econbiz.de/10012013101
Cover Image
Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726