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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …
Persistent link: https://www.econbiz.de/10012107488
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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Werbung und Werbeforschung
Meyer, Paul W. - 1985
Persistent link: https://www.econbiz.de/10010207570
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Facing clutter : on message competition in marketing communications
Rosengren, Sara - 2008
Persistent link: https://www.econbiz.de/10003814411
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Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität
Pepels, Werner - 1987
Persistent link: https://www.econbiz.de/10014001822
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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Empirical essays on price discrimination and market segmentation
Khan, Romana - 2004
Persistent link: https://www.econbiz.de/10003778028
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Akzeptanz und Wirkung einer Code-basierten, cross-medialen Marketingkommunikation : drei Studien am Beispiel von QR-Codes
Neumann, Natalie - 2015
Persistent link: https://www.econbiz.de/10011391062
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Essays in the economics of lifecycle decision making
Weinberg, Stephen Ernest - 2007
Persistent link: https://www.econbiz.de/10009707363
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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692