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"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk - 2019
Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …
Persistent link: https://www.econbiz.de/10012107488
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob; Swann, Jerre B.; Krishna, Aradhna; … - 2015
Persistent link: https://www.econbiz.de/10011444742
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Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob; Craig, C. S.; Malhotra, Naresh K. - 2015
Persistent link: https://www.econbiz.de/10011444749
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Managing brands in the digital era
Gräve, Jan-Frederik - 2019
Persistent link: https://www.econbiz.de/10012103146
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Consumer responses to risk information
Forrest, Anne Sommerville - 1992
Persistent link: https://www.econbiz.de/10000915978
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A change for good : changing consumerism through habits, motivation, and support
Herziger, Atar - 2017
Persistent link: https://www.econbiz.de/10011861476
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Consumer reviews and social media marketing
Baum, Daniela - 2014 - 1. ed.
Persistent link: https://www.econbiz.de/10010488091
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User engagement in social media : an individual-level perspective
Weiger, Welf Hermann - 2017
Persistent link: https://www.econbiz.de/10011686891