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"Essays on consumers' attitudes toward digital communication"

Lütjens, Henk - 2019

Consumer attitudes, digital communication, social media advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and social media … advertising. The construct "attitudes toward advertising" serves as the central measure of effectiveness. …

Persistent link: https://www.econbiz.de/10012107488

Essays on the implications of firm behaviors in learning, locating, and advertising

Palangkaraya, Alfons - 2004

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Werbung und Werbeforschung

Meyer, Paul W. - 1985

Persistent link: https://www.econbiz.de/10010207570

Facing clutter : on message competition in marketing communications

Rosengren, Sara - 2008

Persistent link: https://www.econbiz.de/10003814411

Marketing- und Kommunikationsplanung in der Werbepraxis : Aufsatzsammlung zur Verbindung von Theorie und Realität

Pepels, Werner - 1987

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Advancing consumer responsibility through marketing : empirical insights from the fashion industry

Bürklin, Nina - 2019

Persistent link: https://www.econbiz.de/10012000255

Collaborative fashion consumption : a viable innovative concept of sustainable fashion consumption?

Iran, Samira - 2018

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Intention vs. perception of designed atmospheres in fashion stores

Münster, Mia Borch - 2018 - 1st edition

Retail stores are designed to attract and inspire consumers. They also function as communication platforms between brand and consumer. Customers, both consciously and unconsciously, decode messages embedded in the store design, and use them in their decision-making. But how can design managers...

Persistent link: https://www.econbiz.de/10012194966

Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing

Sebald, Anna Kathrin - 2018

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Selected contributions to market-based management

Sarstedt, Marko - 2008

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