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Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2001
Persistent link: https://www.econbiz.de/10001568874
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Loyalty determinants : literature review and development of an integrative model of customer loyalty
Faßnacht, Martin; Daus, Philip W. - 2004
Persistent link: https://www.econbiz.de/10002485261
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Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.; Buschow, Christopher - 2020 - 1. Auflage
Persistent link: https://www.econbiz.de/10012262042
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Empirics of the identification of social interactions : an evaluation of the approaches and their results
Soetevent, Adriaan R. - In: Journal of economic surveys 20 (2006) 2, pp. 193-228
Persistent link: https://www.econbiz.de/10003302179
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Experimental and quasi-experimental analysis of peer effects : two steps forward?
Sacerdote, Bruce - In: Annual review of economics 6 (2014), pp. 253-272
Persistent link: https://www.econbiz.de/10011380017
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Strategic aspects of fighting in alliances
Konrad, Kai A. - 2011
This paper surveys some of the strategic aspects that emerge if players fight in an alliance against an enemy. The survey includes the free-rider problem and the hold-up problem that emerges in the baseline model, the role of supermodularity in alliance members' effort contributions, the role of...
Persistent link: https://www.econbiz.de/10009407633
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Entrepreneurial access to finance in the US
Love, Inessa - 2020
Persistent link: https://www.econbiz.de/10012206974
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Prices and pricing research in consumer marketing : some recent developments
Gijsbrechts, Els - 1992
Persistent link: https://www.econbiz.de/10000835723
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Medien im Marketing : Optionen der Unternehmenskommunikation
Gröppel-Klein, Andrea (ed.);  … - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003726290