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ECONIS (ZBW)
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1
Brand Community : Definition, Theorien und empirische Befunde
Loewenfeld, Fabian von
;
Herrmann, Andreas
;
Rösger, Jürgen
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 97-117)
.
2008
Persistent link: https://www.econbiz.de/10003587904
Saved in:
2
Development of marketing theory : fifty years of progress
Converse, Paul D.
-
2008
Persistent link: https://www.econbiz.de/10003608575
Saved in:
3
Ubiquitous externalities : characteristics, climate, and implications for post-acquisition behaviors
Mundt, JoNel
;
Houston, Franklin S.
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10008650947
Saved in:
4
An integrative framework of value
Ng, Irene
;
Smith, Laura A.
-
2012
Persistent link: https://www.econbiz.de/10009572478
Saved in:
5
30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 37-60)
.
2012
Persistent link: https://www.econbiz.de/10009549644
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6
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
7
Stand und Entwicklungsperspektiven der
Marketingtheorie
Kaas, Klaus Peter
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 29-47)
.
2005
Persistent link: https://www.econbiz.de/10003251247
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8
The evolution of marketing theory in the United States and Europe
Howard, Donald G.
(
contributor
)
- In:
European journal of marketing : EJM
25
(
1991
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001111550
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9
Reconstructing political economy : the great divide in economic thought
Tabb, William K.
-
1999
Persistent link: https://www.econbiz.de/10000675328
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10
New directions in development economics : theory or empirics? ; A symposium in Economic and political weekly
Banerjee, Abhijit V.
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003738839
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