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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; … - In: Transformative consumer research for personal and …, (pp. 353-389). 2012
Persistent link: https://www.econbiz.de/10009260768
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Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011900369
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Kontrolle des Sponsorings : State of the Art und methodischer Evaluationsansatz
Marwitz, Christian - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003316514
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Entwicklungsstand und perspektiven der Conjoint-Analyse
Huber, Frank; Herrmann, Andreas - In: Neue Entwicklungen in der Marktforschung, (pp. 97-116). 2002
Persistent link: https://www.econbiz.de/10001701608
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Choices and conjoint analysis : critical aspects and recent developments
Berni, Rossella; Rivello, Riccardo - In: Statistical methods for the evaluation of educational …, (pp. 119-137). 2009
Persistent link: https://www.econbiz.de/10003974726
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On the history of habit formation in consumption
Messinis, George - 1999
Persistent link: https://www.econbiz.de/10000168567
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Consumers' low-involvement decision-making : propositions for future research
Kortelahti, Harri - 1994
Persistent link: https://www.econbiz.de/10000900572
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Ett hush°allsekonomiskt perspektiv : rapport fr°an en arbetsgrupp under Nordiska ämbetsmannakommittén för konsumentfr°agor
Hansson, Lars-Ola (agent) - 1985
Persistent link: https://www.econbiz.de/10000854121
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Search with telephones and differentiated products
Frankel, David M. - 1995
Persistent link: https://www.econbiz.de/10000914460