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"Cover" -- "Title Page" -- "Copyright Page" -- "Contents" -- "Foreword" -- "Chapter 1 Managing Age in Asia and Europe …: An Introduction" -- "Abstract" -- "Introduction" -- "Ageing Workplaces in China" -- "Ageing Workplaces in Europe …
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Evolution of marketing as a discipline / Syed Ferhat Anwar -- Marketing environment / Geok Theng Lau -- Strategic planning and marketing models / Khandoker Mahmudur Rahman -- Marketing research / Syed Saad Andaleeb and Khalid Hasan -- Consumer behavior / Syed Saad Andaleeb and Shiraz Latiff --...
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