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Retailing
Dunne, Patrick M.; Lusch, Robert F.; Carver, James R. - 2014 - 8. ed., international ed.
Persistent link: https://www.econbiz.de/10010242123
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Retailing
Dunne, Patrick M.; Lusch, Robert F. - 2005 - 5. ed., internat. student ed
Persistent link: https://www.econbiz.de/10001999081
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Marketing principles and best practices
Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick M. - 2005 - 3rd ed
Persistent link: https://www.econbiz.de/10013485464
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10000785465
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Advertising : principles & practice
Wells, William; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
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Introducing marketing
Burnett, John - 2002
Persistent link: https://www.econbiz.de/10001653179