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Marktforschung
Böhler, Heymo - 1992 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000832323
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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International marketing
Cateora, Philip R. - 1987 - 6. ed.
Persistent link: https://www.econbiz.de/10000739474
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Marketing management and information technology
Fletcher, Keith - 1990
Persistent link: https://www.econbiz.de/10000812020
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Preispolitik
Diller, Hermann - 1991 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000812218
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Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
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Industrial marketing : cases and concepts
Corey, E. Raymond (contributor) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000814217
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Innovationsmarketing
Trommsdorff, Volker; Steinhoff, Fee - 2007
Persistent link: https://www.econbiz.de/10000550770
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Marketing-Entscheidungen
Hruschka, Harald - 1996
Persistent link: https://www.econbiz.de/10000560775