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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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Güterverkehr kompakt
Stölzle, Wolfgang (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10003834560
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Markt- und Kundensegmentierung : kundenorientierte Markterfassung und -bearbeitung
Freter, Hermann - 2008 - 2., vollst. neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003691089
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Market segmentation success : making it happen!
Dibb, Sally; Simkin, Lyndon - 2008
Persistent link: https://www.econbiz.de/10003517735
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Lifestyle market segmentation
Cahill, Dennis J. - 2006
Persistent link: https://www.econbiz.de/10003212033
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2009 - 3. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10003846578
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Marktsegmentierung - Konsumententypologien - Buyer Personas
Schneider, Willy - 2021
Persistent link: https://www.econbiz.de/10012619383
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Principles of contemporary marketing
Kurtz, David L. - 2012 - 15. ed., international ed.
Persistent link: https://www.econbiz.de/10013500092
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Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar; Farris, Paul W.; Wilcox, Ronald T. - 2015
Persistent link: https://www.econbiz.de/10013474941
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Güterverkehr kompakt
Stölzle, Wolfgang (ed.); Schöder, Dustin (ed.);  … - 2024 - 2. Auflage
Persistent link: https://www.econbiz.de/10014437331